Who would be the target audience for you media product?

Before putting together my media product I created a moodboard stating who the target audience would be for my magazine. I placed images of some things the readers would like (would enjoy doing in their spare time, dress sense, etc). One of the images I use was of a festival crowd/stage. Around 70% of the readers of my magazine would like to go to a festival in the next year, or have already been to one in the past year. These people would choose to read my magazine over any other as it would have the latest and up to date gig listings/reviews, and the latest festival line ups. I have also placed an image of the social network site, Facebook on my moodboard. Most of the teenagers which read my magazine will have signed up to this social networking site and will use it regularly (as well as MSN, also on my moodboard) to keep in contact with their friends when they're out of college/university hours, and are not together. This would also mean that they have a lot of spare time on their hands, making it easier to fit magazine reading time in. My target audience would be ages 16-19, this would mean most of these readers are able to get a part-time job, or already have one. These readers most likely don't have any bills to pay, or any major responsibilities. When someone earns money, but has no bills to pay, their income would be called a disposable income or DINKS (double income, no kids). This would result in them having spare money for extra things like alcohol or the latest phone (also shown on my moodboard) a disposable income would also result in the readers having more money to spend on something like my magazine.
I would use advertising in my magazine to advertise the sorts of things my readers would be interested in. Some of these things could be different sorts of clothes, Vans shoes could be one of the things advertised. Advertising something like baby foods or mortgages/loans wouldn't be the sorts of things the readers of my magazine would be interested in. I can also advertise certain festivals which the readers of my magazine may be interested in such as Hevy festival, Download festival, or Reading Festival.

Demographic profiles:
-Social Status: D/E.
-Age: 16-19 years.
-Gender: 70% male.
-Rationality: English (White British).
-Marital Status: Single/Non-Serious Relationship.

Psycographic Profiles:
-Individuals/Aspirers.

Lifestyle Subsets:
-DINKS: double income, no kids.


This is an image of the Vans shoes I could advertise in my magazine.