How did you attract/address your audience?

My magazine speaks in an informal way towards the readers. This will attract the younger generation (my target audience) rather than an old generation. My target audience would be familiar with the terms and slang words I have used in my magazine, older people would not, and would therefore not buy the magazine. The colours on the magazine stand out well to my target audience since they are quite dark (mostly black and red) and also contrast with each other (white and black being opposite colours, and red being the colour of warning, standing out to the viewer when placed on a shelf.