Tuesday, 23 November 2010

Kerrang cover analysis


This magazine has a lot more colour and also bolder images on the front cover. There is one main image placed central on the magazine cover, containing four people from a band. There is then also three smaller images placed over the top of the main image. The title has been done with a cracked glass looking font and has also been done in black and white. This stands out more to the viewer because of the high contrast in colours (black on top of white). Along the very top of the magazine there is a small border. This border shares some news that has been put into the magazine “Fall out boy to play exclusive K! show!”. This border is above the title header which is where the viewer will look first on the page. Over the main image, there is three smaller images. These each draw less attention than the main image does. Putting a red boarder around these images draws a little more attention. This is because red is a dramatic colour which draws the viewer straight to it. Above these images there is the logo for AC/DC. This is letting the reader know there is an article in the magazine about this band. Also, using the band’s logo instead of just writing the band name draws more attention because people will instantly recognise it. In the bottom left hand corner, there is a red arrow and a box showing the viewer what other articles and features are in this copy of the magazine. This has been repeated again around the small images (free posters). The red colour that these arrows have been done in attracts the viewer since it is the brightest and boldest colour on the magazine’s cover.
I think this magazine would be for a younger audience. This is because of all the colour on the front cover, it isn’t plain and doesn’t stick to one main colour pallet. I think the readers of this magazine would be between the ages 14-19. The readers of Kerrang would also be mainly males, and would be either single or in a relationship. This is because the readers of Kerrang are usually too young to be with anyone seriously (married or engaged). The readers of Kerrang would be in the D/E social status because they either earn no money (because of their age) or they are the lowest earners with unskilled jobs. They would also be too young to aspire anything and would therefore be put into the “Individuals” category (hard to classify, often young).

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