Institutional data- Music magazine (NME).

Key facts,

Price- £2.20

Frequency- weekly

Launch date- 1952

Male/female- 73%/27%

Average age- 25

ABC1- 73%

Target market- men aged 17-30

Here is some information I have gathered about the music magazine NME. This is the list of key facts from the price of the magazine, to the launch date. The price of the magazine is £2.20, and the average age of the readers is 25 years old. 34% of these readers are full time workers and 18% of them have a part time job. Another 26% of these readers are full time students. The chosen price fits well with the readers of the NME magazine because the majority of them are in some sort of work and will be able to afford as much as they need to spend on something which 80% of readers feel is an important part of their lives. They can afford this because they have no responsibilities other than themselves, and therefore have a disposable income (DINKS). The price also isn't too much so the other 26% that are still students will still be able to buy the magazine. The target market for NME is men aged 17-30. This has been successful since the amount of males reading the magazine is 73% and the amount of females is 27%. the average age of the readers is also 25 years old. 73% of the NME readers are in the social group ABC1. This shows that the magazine is a high end, top music magazine to read. The readers of NME enjoy reading the political views behing music and like to keep up to date with the latest news. NME has music news sections, and political sections in it's magazine and is there more of this than there is in “Kerrang”. This is why the readers choose to read this magazine over any other music magazine.