Saturday, 12 February 2011

How does your media product represent particular social groups?

The target audience I have aimed my usic magazine at was 16-19 year old males who live/reside in England. These males would either be single or in a non-serious relationship since they would be too young to be either married or engaged, and are mostly still in some form of education (college, apprenticeship or university). I have stated that the readers of my magazine would have the social status of either D (working class) or E (lowest earners/no earnings). I have also pointed out that the readers of my magazine would be psycographically profiled as “individuals” since they are still of a young age, or they would be “aspires” since most of the readers are still in education, and are of a young age they will be working to what they want most in life.

This is an image I have found of Rolo Tommasi's lead singer Eva Spence (mentioned in my music magazine). I have chosen to compare one of my images to this image of Eva to show in which ways they are similar. Firstly, both of the images (my image, and the image of Eva) are of one person. Each of the images also features the subject holding a microphone. After editing my image on Photoshop, I have made the background darker, and have changed the contrast of the image to make it look more like a professional image. My image and the image of Eva have also both been lit from the front using an electric light source (rather than a natural one).

Different stereotypes and sub-cultures will read different texts in different ways. An example of this would be a Classic FM reader reading my music magazine. My magazine has been targeted at a younger audience than Classic FM has. In some parts of my magazine slag has been used, and it has all been written in a non-formal way, this may offend the readers of Classic FM as they are used to a more formal approach from a magazine.

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